Perfect Schema.org in WordPress with Yoast
I can help you make your WordPress Schema amazing!
Call me on +33 (0) 6 51 19 09 41 to talk about how.
As you have arrived on this page you probably already know what Schema.org structured data is and why it has become crucial for your site and your SEO strategy.
Data suggests that it is not a direct ranking factor but is vital for your E-A-T, telling Google and co. exactly who you are and what you do, and the better Google understands and trusts you, the better you will rank!
Yoast has a solution for WordPress site owners
Just over 1/3 of all sites on the internet run on WordPress, but people often choose to go with WordPress specifically because they don’t have developer skills and this can be a challenge when they want to use Schema.org structured data.
Fortunately, there is a solution: the Yoast WordPress plugin. At the time of writing, the Yoast plugin has existed for 10 years and has evolved into an impressive free tool enabling anyone to carry out essential on-page optimizing. One of the many things it will do is insert the basic Schema.org data into all pages that require it, and it can be extended via a plugin to work with WooCommerce too, for example.
This is great, but the basic Schema data that the Yoast plugin outputs into the page is slightly limited and if you want to get an edge over your competitors you need to make your Schema more precise and more explicit. With version 14.0 of the plugin, Yoast had the wonderful idea of opening up the plugin via an API to enable site owners to insert more complete Schema data.
Extending the basic structured data via the API requires a small level of coding skills (an article I wrote about this for OnCrawl will be published at the end of July 2020) and creating whole new blocks (soon to be the subject of the follow-up article) requires somewhat more. And not everyone has the time (or the inclination) to dive into that …
But I can help:
I would be delighted to talk to you about making your Schema.org structured data perfect and injecting it via the Yoast plugin API.